SEBASTIAN MORADI
COMMUNICATIONS/PR/MARKETING/DIGITAL
About Me
I have 9+ years of experience. I’m originally from Italy and have been in the United States since 2006. I enjoy music, movies, TV shows, books, travel, fitness, nature, animals, space, and sports. I have over seven years of extensive experience in PR, marketing, and social media for clients of multiple industries. I am diligent, hardworking, result-driven, detail-oriented, open-minded, adaptable, ambitious, career-oriented, curious, enthusiastic, and a team player.
My Skills
Expertise
Adaptability, Flexibility, & Creativity; Analyst Relations; Analytics, Metrics & Data Analysis; Brand Management; Budget Management; Communication Skills; Content Creation & Marketing; Crisis Communication; CRM; Digital & Social Media Marketing; Earned Media; Event Planning & Management; Influencer Relations & Marketing; Interpersonal Skills; Knowledge of Industry Trends; Leadership & Team Management; Market Research; Media Relations; Multilingual & Cultural Competency; Paid Media; Presentation Skills & Public Speaking; Problem Solving & Decision Making; Project Management; Public Relations Strategies; SEO; Software & Digital Tools Proficiency; Strategic Thinking & Planning; Task Prioritization; Thought Leadership; Time and Schedule Management; Writing, Editing, & Proofreading.
Spoken Languages
Full professional proficiency in English and Italian, Conversational in Farsi.
Digital Tools
Muck Rack, Cision, GlobeNewswire, MailChimp, Agility PR Solutions, Critical Mention, PR Newswire, Business Newswire, HARO, TV Eyes, Canva, Hootsuite, Talkwalker, Microsoft Office Suite, Google Analytics & Ads, Digital Advertisement, Monday.com, Otter AI, Motion.
Results
Metrics
- $500 Million in Advertising Value Equivalence from targeted media placements
- 4 Billion unique views achieved for media assets
- 40% average increase in brand awareness
- 45% average increase in campaign KPIs
- 55% average increase in engagement rates
- 75% average increase in overall media coverage
Select Media Outlets and Industry Publications
- Access Hollywood, Adweek, AdExchanger, APM, Digest, Architectural Record, AR Post, AutoWeek, Billboard, Business Insider, Chilled Magazine, Churn.fm, CMSWire, CNET, Cointelegraph, Daily Mail, Eater, E! Entertainment, Fast Company, Food & Beverage Magazine, Forbes, Fortune, In Touch Weekly, Leafly, Marijuana Business Daily, MarTech Series, Maxim, MediaPost, Medium, Meta News, MotorTrend, MTV, Muscle and Fitness, New York Post, NFT Culture, Orange County Register, OK! Magazine, People, Sports Business Journal, Sports Illustrated, Telemundo, TechHive, The Drum, The Los Angeles Times, The New York Times, The Telegraph, The Washington Post, TMZ, Travel + Leisure, Travel Weekly, USA Today, Vanity Fair, Vice, Wall Street Journal, XR Today.
My Background
Education
- Bachelor of Arts, Communications, Concentration in Public Relations, Minor in Business Administration - California State University, Fullerton
- Associate of Arts in Natural Sciences and Mathematics, Social and Behavioral Science, Speech: Forensics - Irvine Valley College
Affiliates
- Public Relations Students Society of America - California State University, Fullerton
- Public Relation Society of America - Orange County Chapter
Projects
- Meta Hollywood & HeroMaker Studios
- Spearheaded the avant-garde launch. Leveraged cutting-edge technologies such as NFTs and the metaverse to garner public interest and gain extensive media coverage from outlets such as the Daily Mail, Dot.LA, ExtraTV, Cointelegraph, MetaNews, NFT Culture, Medium, and more.
- Nevada Cannabis Market
- Played a pivotal role in the groundbreaking launch of Nevada’s first legal cannabis market. Achieved widespread media attention in Forbes, Fortune, Maxim, Business Insider, CNN, Daily Mail, New York Post, The Telegraph, Vice, Leafly, Cannabis Culture, Cannabis Dispensary, Culture Magazine, Marijuana Business Daily, Men’s Journal, and more.
My Background
Projects
- Los Angeles Memorial Coliseum
- Directed the high-profile reopening of the Los Angeles Memorial Coliseum as an entertainment venue. Managed landmark events and delivered record-setting attendance.
- Newport Beach Film Festival 2014
- Led a team of 10 to organize a catered post-movie - Attila Marcel - for 800+ attendees with a zero-dollar budget.
- The Firm Global 2013
- Planned a 2013 BET Awards show preparty for 1500+ attendees, 300+ talents, and 60+ journalists.
- Live in Love
- Oversaw all social media strategies and content for all accounts.
- Stand Up for Kids
- Coordinated a fundraiser by identifying major donors, designing and distributing donation letters, and cultivating relationships with individuals, foundations, and corporate financial sponsors.
Work Experience
Account Supervisor| Jmac PR | 2023
- Increased average ROI by over 20% for 15+ tech industry clients by designing and managing comprehensive strategies from content creation to data analysis.
- Boosted brand awareness by over 25% through the creation of tailored PR campaigns, which led to growth in customer retention, acquisition, and investment opportunities amid saturated markets.
- Achieved more than 60% increase in overall media coverage for each client by securing key media placements across multiple channels, utilizing newsjacking techniques to craft optimal media strategy.
- Grew annual inbound links by 50% and 30% quarterly growth in social media engagements through a targeted content and media relations strategy.
- Managed a team of 3, including budget allocation and project planning.
- Improved team productivity by 15% within the first 6 weeks.
- Met project timelines with 100% accuracy while achieving all client KPIs.
- Secured 2-3 speaking opportunities and awards per quarter, generating positive industry buzz and improving clients’ industry reputation.
- Collaborated in ghostwriting bylines for client executives at the senior executive and C-suite levels which led to placements in high-impact media outlets.
Senior Account Executive | Allied Global Marketing | 2021 – 2022
- Grew media hits by more than 75% by instituting a comprehensive media tracking system.
- Achieved over 2 billion unique views and $300 million in Advertising Value
- Equivalence for clients by identifying media opportunities and securing placements.
- Spearheaded the avant-garde launch of Meta Hollywood (Planet Hollywood +
- Animoca Brands) and HeroMaker Studios (by Gareb Shamus). Leveraged cutting-edge technologies such as NFTs and the metaverse to gain extensive media coverage and garnered public interest.
- Increased brand visibility and consumer engagement by 45% by creating and executing comprehensive brand launches and rebranding projects.
- Directed the high-profile reopening of the Los Angeles Memorial Coliseum as an entertainment venue. Managed landmark events and delivered record-setting attendance.
- Led a team of 3+ account executives and coordinators. Partnered with marketing, social media, and SEO teams to set goals and lead on-time execution of projects.
Freelancer | 2021 – Present
- Providing PR, social media, and digital marketing services for short and long term projects.
Account Executive | Echo Media Group | 2019 – 2020
- Drove a 40% increase in followers and a 200% increase in engagement rates.
- Achieved a 25% overall improvement in campaign KPIs by conducting comprehensive data analysis to measure and report on campaign effectiveness.
- Achieved media placements in high-profile outlets.
- Delivered customer engagement levels 10% higher than industry average.
- Spearheaded trade shows and industry events from planning to execution, maximizing networking and sales opportunities for clients.
- Managed a team of 3+ individuals to drive multi-channel marketing efforts.
Account Coordinator/Assistant Account Executive | Wicked Creative | 2017 – 2019
- Created media assets that resulted in more than 4 billion unique views and a 50% increase in brand recognition.
- Secured media placements that achieved over $500 million in Advertising Value
- Equivalence. Managed PR campaigns for a diverse portfolio of local and national accounts in various industries.
- Drove a 25% increase in customer engagement and conversion by creating and implementing multi-channel integrated marketing campaigns.
- Led media training session for senior executive and C-suite stakeholders.
- Secured high-profile TV interviews which bolstered brand image.
- Increased client satisfaction rate by 95% through the planning and execution of key events and multimedia productions.
- Spearheaded the company’s internship program, mentoring up to 6 interns each year. Improved program retention rates by 40%.
- Played a pivotal role in the groundbreaking launch of Nevada’s first legal cannabis market. Achieved widespread media attention in Forbes, Fortune, Maxim, Business Insider, CNN, Daily Mail, New York Post, The Telegraph, Vice, Leafly, Cannabis Culture, Cannabis Dispensary, Culture Magazine, Marijuana Business Daily, Men’s Journal, and more.
Marketing Coordinator | Pacific Communications - Allergan, Inc. | 2015 – 2016
- Entrusted with a $6 million budget. Allocated resources effectively and delivered all campaign objectives with zero budget overruns.
- Improved campaign effectiveness by 35% through efficient management of advertising and promotional strategies.
- Reduced financial errors by 30% through streamlining crossfunctional billing and invoicing processes and improving financial tracking.
- Acted as the primary communication link between management and sales.
- Efficient information flow led to a 40% increase in sales.
- Managed the email and newsletter campaigns, resulting in open and clickthrough rates that exceeded industry average by 15%.
Account Coordinator | McCue Communications | 2015
- Provided essential support to the account team across diverse industries, contributing to the development and execution of PR campaigns that met or exceeded all set KPIs.
- Collaborated closely with management to develop essential press materials, streamlining the PR process and enhancing media outreach effectiveness.
- Generated comprehensive media lists and diligently recorded press clippings, facilitating targeted media relations and strategy adjustments.
- Played a crucial role in executing targeted PR campaigns for the 10th Anniversary of the LA Wine Fest and other locales, securing media placements that significantly increased event attendance.
